My husband wondered why I was laughing in the shower (he worries about me sometimes.)
“It’s the reason you’ve dated a chain of Mr. Wrongs. Now watch as healthy, touchable hair lures many Mr. Rights.”
This is the sales pitch on my bottle of Aussie conditioner (which I bought for the bent & dent price not the slogan
I’m so not kidding–verbatim.
(Surely this could be considered false advertising, which is serious business in the marketing world. Campbell’s soup had to remove their slogan “It’s good for you”, because, well, it’s not
I am strangely intrigued by marketing strategies. I can’t help it. Maybe it has something to do with my minor in marketing that I pay closer attention, but the overall stupidity of the American consumer (I being one of them) is appalling!
Did you know that the bottled water industry is a multi-million dollar market that sells tap-water-grade water in a bottle? Many bottled water companies have been found to have lower standards for their water quality than tap water.
Is it just a coincidence that the most popular water brand, EVIAN, has a secret message if spelled backwards? I think not
Recently, I startled my husband when I bolted from the kitchen to tell him of my discovery about “Clorox Clean-Up” a neighbor had given me. The claim? Disinfectant for counter tops.
I noticed the bottle said “Safe for pets and children”. So I smelled it…nothing. Then I tasted it…nothing. I looked at the ingredients and found 99.99% water and .01% bleach. THAT’S TAP WATER!
I said, “They’re bottling tap water and selling it for $3! We’re so stupid!”
And as my brain is wont to do, a chain of thoughts took me from the former posts I wrote about dumbing down children in school. And I thought, “How convenient for the consumer industry that we believe anything they tell us.” Once we’re taught that “the experts know best”, there’s no end to our mindless following!
Just a fun thought…if you haven’t before, pay attention to marketing strategies. I think you’ll be humorously surprised!
Can you think of any examples of our consumer stupidity? Or how our gullible purchasing habits have deeper effects on our society?
